Official Events

Events Overflowing with the Charm of K-Culture Expo

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  Black Eagles Airshow May 22 (Wed), 14:00 - 14:30

  The Republic of Korea Air Force Acrobatic Flight Team Black Eagles will embellish the sky above the Independence Hall of Korea with spectacular aerobatic flights using Korean supersonic aircraft.

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  Opening Ceremony & Drone Show May 22 (Wed), 19:00 - 21:30 / Main Stage

  Performance Line-up: Baek Ji-young, MeloMance, Park Seo-jin, Oh My Girl, and god
  [Drone Show] 1,000 drones will move simultaneously and decorate the sky with symbols of K-Culture. A drone multimedia show combining K-technology and K-culture.

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  A theme performance 5. 22 (Wed) 19:20 - 19:35

  It expresses the Korean Wave that blooms the world with performances consisting of performances and creative music. It marks the opening of the Kculture fair with a lively stage featuring the history of Hallyu. Cast members: Song So-hee, Saengdonggam crew, Inpungryu, Ara Dance Company, Yoo Hee-ska

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  Closing Ceremony May 26 (Sun), Closing Ceremony 16:00 - 17:30

  The 5-day expo, which was held with active participation of visitors, will close.
  Performance Line-up: Bumjin, Greg, and BTSES (Shinseong, Enoch, Son Tae-jin)

Exhibition Programs

Highlighting the expanded K-industry, from cultural influence to food, beauty, and webtoons.

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  Themed Exhibitions 10:00 - 21:00 / Gyeore Tower Projection Mapping 19:00 – 21:00
  Not available on the last day.

  At the themed exhibitions, visitors can explore the cultural origins of K-culture, which is gaining global prominence, and envision an open future for the New Korean Wave. We share with visitors the power and value of 'K' evolving in line with the changes of the times through media contents and large-scale installation works that combine technology and culture such as XR Interactive, Media Poles, and Media Facades.
  Artists: Shin Jun-sik (Futuredays), Kim Hae-gon, Lee Don-ah, Jung Yun-su, Chae Byung-rok, and Tahn

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  K-Food Industry Exhibition Hall 10:00 - 19:00
  Last day: 10:00 - 16:00

  At the K-Food Industry Exhibition Hall, we present an industrial exhibition called "Food Dictionary," showcasing various aspects of Korean cuisine in the 21st century, including domestic and international market trends, perceptions, and culinary culture, which have garnered global attention. Alongside the exhibition, there will be industry booths featuring Korean companies specializing in K-Food-related products such as ramen, sundae (Korean sausage), instant stick coffee, and soybean paste stock, providing a diverse range of attractions. Companies will conduct product promotion, sampling, sales, and experiential events at their booths.

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  K-Beauty Industry Exhibition Hall 10:00 - 19:00
  Last day: 10:00 - 16:00

  At the K-Beauty Industry Exhibition Hall, an exhibition will be held that deeply explores the past, present, and future of K-Beauty, which originated from K-Pop and K-Dramas. Additionally, more than ten beauty-related companies, including Cheonan's prominent beauty franchise brand Leechard Pro-hair, will participate in industry booths. Visitors will have the opportunity to experience the excellence of K-Beauty through demonstrations of K-pop idol hairstyles and makeup, as well as skin diagnosis using AI beauty devices.

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  K-Webtoon Industry Exhibition Hall 10:00 - 19:00
  Last day: 10:00 - 16:00

  At the K-Webtoon Industry Exhibition Hall, there will be a special invitational exhibition featuring the global hit "Solo Leveling." Originating from Chugong's web novel of the same name, "Solo Leveling" has accumulated a minimum of 14.2 billion views, and the animated adaptation based on the webtoon was released on Netflix, creating a worldwide sensation. In addition to showcasing the process from planning to completion of representative K-webtoons, visitors can enjoy various events such as programs utilizing art toys, and cosplay experiences with professional cosplayers.

Performance Program

Colorful K-Culture Filling the Stage

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  K-MUSICAL CONCERTS May 23, 2024 (Thu), 20:30 - 22:00 / Main Stage

  Experience high-quality musical galas featuring Korea's top musical actors and the best songs. Encounter the diverse charm and prestige of K-musicals on one stage.
  Cast: Ok Joo-hyun, Lee Ji-hye, Kim Sung-sik, Musical Ensemble, etc.

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  K-POP World Audition May 23, 2024 (Thu) - May 25, 2024 (Sat), 3 days / Main Stage

  A fierce competition made with diverse talents and passions gathered from all over the world across all K-pop fields.
  - Main Audition (Domestic): May 23 (Thu), 15:00 – 17:00
  - Main Audition (International): May 24 (Fri), 15:00 – 17:00
  - Finals (Domestic & International Combined): May 25 (Sat), 14:00 – 16:00

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  K-HERITAGE Hanbok Fashion Show May 23, 2024 (Thu), 19:00 - 20:00 / Main Stage

  At the splendid wedding show, you can experience everything about elegant hanboks, from traditional palace hanboks used in traditional wedding ceremonies to modern reinterpretations of K-wedding hanboks and evening dresses.
  Cast: Designer Cho Eun-a, Designer Park Eui-gyeong, Model Han Hyun-min, Cheonan City Dance Company, Civilian Models, etc.

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  K-POP CONCERTS IN THE WORLD May 24, 2024 (Fri), 19:00 - 21:00 / Main Stage

  With the commentary of music critic Lim Jin-mo, delve into the past, present, and future of K-pop! The Cheonan City Symphony Orchestra, together with singers will presents a mesmerizing stage that delves into the nostalgic memories of K-pop hits from different eras.
  Cast: Lim Jin-mo, Dynamic Duo, Saree McIntosh, Prudence, Joosiq, The Cheonan City Symphony Orchestra, etc.

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  SBS Special Cultwo Show Super Concert May 25, 2024 (Sat), 19:00 - 21:00 / Main Stage

  Enjoy the popular SBS radio program "Cultwo Show". A public broadcast featuring lively talk shows and K-pop performances by K-pop stars and popular singers will be held.
  Cast: Kim Tae-kyun (MC), Sandara Park (MC), JD1, Roy Kim, Bada, Choi Yena, DKZ, DRIPPIN, Golden Child, H1-KEY, and NMIXX

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  Cheonan Young Artist Festa May 25, 2024 (Sat), 14:30 - 19:00 / Welcome Zone

  Experience the energetic festa of Cheonan's young artists, where you can enjoy the positive and productive youth culture and arts unique to Cheonan.

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  K-Children's Musical: The Haunted House Sing-along Show May 25, 2024 (Sat) - May 26, 2024 (Sun), 11:00 - 12:00 / Welcome Zone

  The Haunted House musical will be played as a sing-along show. Enjoy the mysterious and brave adventures in the children's musical The Haunted House Sing-along Show!

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  Fringe Festa May 22, 2024 (Wed) - May 26, 2024 (Sun) / Welcome Zone

  A variety of cultural and artistic performances from local artists and invited artists in various genres will satisfy the five senses of the visitors at the Welcome Zone.

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  Special Talk Show <Special Talk Show K-CULTURE Abnormal Summit> May 26, 2024 (Sun), 13:00 - 14:30 / Welcome Zone

  Foreign hosts from various countries will have a sincere and fun discussion about K-culture as seen from their perspectives.
  Cast: Guzal Tursunova, Alberto Mondi, Julian Quintart, Alpago Sinasi, and Lucky.

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  Musical <Flying> 1st Show: May 23, 2024 (Thu), 11:00 – 12:00 / Main Stage
  2nd Show: May 24, 2024 (Fri), 11:00 – 12:00 / Main Stage

  Enjoy a musical that everyone can enjoy with interesting stories and splendid performances with your family. A family-friendly musical performance featuring professional actors from each fields including Korea's top martial arts and b-boy experts.

K-Culture Industry Conference

From the birth of K-Culture to glimpses of the new Korean wave, spanning a wide range of fields, the K-Culture Expo offers unique interdisciplinary relay lectures that can only be found at the expo. We have organized relay lectures and conferences by K-Culture industry experts with the goal of exploring the K-Culture field and laying the foundation for the global expo.

Linked Programs

Experience Programs

An opportunity to touch everything about K-culture with your own hands.

Don't miss out on the special experiences that can only be found at the K-Culture Expo.

K-Experience Zone May 22, 2024 (Wed) – May 26, 2024 (Sun), 10:00 – 20:00

Enjoy various genres of experiences at unique experience booths related to K-culture.
The experience zone is filled with rich and diverse attractions that can be enjoyed by visitors of all ages, including children.

K-Kids Zone May 22, 2024 (Wed) – May 26, 2024 (Sun), 10:00 – 20:00

Amusing K-Culture with Pinkfong.
Popular TV program Pinkfong's mascots in real life! The K-Kids Zone is a space where children can enjoy and learn about K-culture with cute characters.

K-YOUNIV Zone May 22, 2024 (Wed) – May 26, 2024 (Sun), 10:00 – 20:00 / In front of the Gyeore Tower, Independence Hall of Korea

The K-Culture Zone was created by college students with the spirit of youth.
It offers exhibition zones and experience booths where you can fully enjoy the emotions, as well as performance programs held together with the audience.

K-Challenge Zone May 24, 2024 (Fri) – May 26, 2024 (Sun)

Various programs and performances that you can enjoy directly, such as random play dance to K-POP music, street karaoke, etc.

K-Traditional Culture Experience Zone May 22, 2024 (Wed) – May 26, 2024 (Sun), 10:00 – 20:00 / Next to the Gwanggaeto Stele, Independence Hall of Korea

Both domestic and international visitors can experience various roots of K-culture at the five themed traditional experience booths.
Events such as, Wear Hanbok and Win Prizes, Win Goods with SNS Uploads, etc. are prepared.

K-Food Zone May 22, 2024 (Wed) – May 26, 2024 (Sun), 10:00 – 22:00

Enjoy a festival of different tastes with various K-foods prepared by local merchants at the K-Culture Expo.