K-CULTURE
EXPO
"September 2026 at the Independence Hall of Korea—dyed in the vibrant blue waves of K-Culture." The 'Cheonan K-Culture Expo' is back to connect the roots and the future of the Korean Wave, loved by audiences worldwide. Running from September 2nd to 6th, this expo is a special journey spanning everything from traditional culture infused with our unique spirit (K-SOUL) to the trendiest K-content. Come and feel the pride of our culture at this passionate 5-day festival held at the Independence Hall of Korea.
Why is it held at the Independence Hall of Korea?
The Independence Hall of Korea is a space imbued with the spirit and culture of the nation, erected with the donations of the people. It is the origin of K-SPIRIT and symbolizes the identity of Korean culture. Just as the spirit of the March First Independence Movement has spread globally, K-Culture is also the root of Korea spreading worldwide.
Vision and Mission
Vision. Establishing a globally acclaimed 'New Korean Wave'
While shedding new light on our nation's heritage and lifestyle at the Independence Hall of Korea, we are building the foundation for a next-generation cultural expo where visitors can experience and learn about the tech and industrial content driving the future of the Korean Wave.
Mission. Korea's Leading K-Wave Tourism Expo
By combining the vitality of youth culture with convenient transportation infrastructure, Cheonan will leap forward as a new hub for the Korean Wave and establish itself as Korea's premier tourism-oriented K-culture expo.
Official EI · Mascot
POSTER TYPE LOGO
The logo used a K STAR mark which has spread globally with the K-Spirit bringing originality, creativity, and amazement to people worldwide, and inside it contains the main visual of the 2026 Cheonan K-Culture Expo.
* It cannot be resized horizontally, vertically, or in any direction, but it can be reduced or enlarged while maintaining the ratio.