- Official Events
- Exhibitions
- Performances
- Other Programs
Official Events
Events packed with the unique charm of the K-Culture Expo.
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Opening Ceremony (Theme & Celebratory Performances) Wed, Sep 2
A dynamic stage capturing the history of the Korean Wave,
marking the grand opening of the K-Culture Expo. -
Closing Ceremony (Closing Performance) Sun, Sep 6
Wrapping up the 5-day journey of the expo alongside the active participation of our visitors.
Exhibitions
Highlighting the cultural influence of K-Culture and the expanding K-Industry,
encompassing food, beauty, and webtoons.
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Themed Exhibition
<K-Lifestyle: Part of Global Daily Life> Ongoing (Every day)An exhibition demonstrating how the spread of
K-Culture has evolved beyond media content into a "global lifestyle." -
K-Food Industry Exhibition Ongoing (Every day)
Under the theme "K-Food Reaching the World,"
this pavilion highlights the diversity of Korean cuisine and global food culture trends expanding across generations and borders. -
K-Webtoon Exhibition Hall Ongoing (Every day)
Revitalizing the webtoon industry by fostering networking and interaction among creators, platforms, and visitors.
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K-Pop Pop-up Exhibition
<Be the K : K-Culture Hunters> Ongoing (Every day)An interactive 7-step K-POP AI experience where visitors step into the shoes of an idol trainee to create their own unique IP and identity.
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Ice Cream & Ramyeon Festa Ongoing (Every day)
・Features themed zones showcasing brand stories and signature products from major Korean confectionery and ramen companies.
・Offers a refreshing rest area to cool off from the heat, along with unique photo spots.
・Hosts on-site promotional events giving away ice cream and ramen through visitor participation.
Performances
K-Culture coloring the stage with vibrant energy.
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K-Rock Concert Thu, Sep 3, 2026 / Gyeore-ui Keunmadang (Main Stage)
Powerful performances by legendary K-Rock bands representing Korea.
Lineup includes globally acclaimed K-Indie bands.
Features a standing-only zone for an immersive, high-energy connection between artists and the crowd. -
Live Radio Broadcast Sat, Sep 5, 2026 / Gyeore-ui Keunmadang (Main Stage)
A live, open-mic radio broadcast in partnership with a popular radio show, specially tailored for teenagers and young adults in their 20s.
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K-Children’s Musical Sat, Sep 5 – Sun, Sep 6, 2026 / Main Stage
A family-friendly children's musical featuring engaging stories tailored for kids and spectacular visuals that anyone can easily enjoy.
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K-OST Concert Friday, Sep 4, 2026 / Gyeore-ui Keunmadang (Main Stage)
A themed concert recreating the deep emotions of globally beloved K-Dramas through original singers' voices and a live orchestral melody.
A convergence performance combining iconic K-Drama scenes on screen with live instrumentals to deliver real-time inspiration. -
K-Theme Stage Wed, Sep 2 – Sun, Sep 6, 2026 / Welcome Zone, Challenge Zone
A 5-day program featuring 5 distinct K-Culture keywords, combining live performances, talk shows, and interactive challenge content.
Other Programs
A wide variety of experiences to enjoy.
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K-Culture Talk Concert Thu, Sep 3 & Sat, Sep 5, 2026 / Gyeorenuri Hall (Convention Hall)
Theme: K-Culture: Mix & Move
Expert lectures on the convergence and diversity of the Cinema and K-POP industries.
An empathetic talk show featuring top creators discussing the latest K-Culture trends. -
Univ. Zone (University Zone) Wed, Sep 2 – Sun, Sep 6, 2026 / Plaza in front of Gyeore Tower
Creative exhibitions, hands-on experiences, and performances hosted by university departments and clubs specializing in K-Culture.
An interactive program connecting the next generation of K-Culture talent with visitors.
A free networking space for university students and young adults who share a passion for K-Culture. -
Challenge Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Challenge Zone
Interactive challenges covering K-POP, webtoon, e-sports,
and K-Food designed for visitors of all ages to enjoy together. -
Experience Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Experience Zone
Visitor-participatory booths featuring K-POP, K-Creators, K-Goods, K-Fashion, Hangeul (Korean Alphabet),
and traditional culture through crafts, traditional games, live demonstrations, and merchandise sales. -
Kids Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Kids Zone
Character air-balloon photo zones and an inflatable air-bounce playground.
Pop-up stores featuring popular children's content and characters.
Hands-on creator experiences and a lively K-Character Parade. -
Hanbok Experience Zone Wed, Sep 2 – Sun, Sep 6, 2026 / Main Information Center
A fun and immersive way to experience the roots of K-Culture through traditional Hanbok dress-ups and traditional games.
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K-Icon Cosplay Fri, Sep 4 & Sunday, Sep 6, 2026 / Challenge Zone & Entire Expo Grounds
A thrilling cosplay competition utilizing themes that symbolize K-Culture,
alongside interactive cosplay experience booths for families and young visitors.